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Situated along Route 1, the premier retail corridor in the affluent trade area of Princeton, New Jersey, MarketFair is a 242,000 SF enclosed lifestyle center offering an impressive combination of the nation’s strongest retailers and eateries.

In addition to high household incomes, MarketFair is surrounded by a dense daytime population exceeding 555,713 employees in the primary trade area. Major employers in the area include the headquarters of Bristol- Myers Squibb, Novo Nordisk, J&J Jansen Pharmaceuticals, Amazon, Merrill Lynch, McGraw Hill, Princeton Health Systems, and Dow Jones, along with the prestigious Princeton University with a total enrollment of over 8,600 students and approximately 1,200 faculty members.

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Prime Location

MarketFair is centrally located between Philadelphia and New York City, attracting shoppers from each major city. The center is situated along one of the region’s most dominant thoroughfares, Route 1, which sees more than 80,000 vehicles per day. MarketFair is surrounded by a dense daytime population in excess of 110,000 employees within a short five-mile radius. The easy access, traffic and daytime population give this center a competitive edge.

Ivy-League Customers

An historical and iconic landmark in the market, Princeton University contributes more than $2 billion annually to the region’s economy. This Ivy League institution has approximately 8,700 students enrolled and welcomes nearly 558,000 visitors annually and Princeton’s visitors deem MarketFair a favorite place to shop, according to traffic data. More than 24 percent of the University’s annual visitors shop at MarketFair.

Market Exclusivity

Even in a heavily saturated retail environment, MarketFair attracts best-in-class brands given its dynamic combination of a dominant location and neighborhood charm. The center is home to a number of market-exclusive retailers, including Athleta, Barnes & Noble, Free People, P.F. Chang’s, Seasons 52 and West Elm.

Leasing Contacts

National Leasing

Nikki Columbo

Anchor Leasing

Agile/Local Leasing, Pop Ups, Advertising & Event Tours