BoConcept is the ultimate destination for modern and contemporary Scandinavian furniture in New Jersey. Visit any of our two stores located in Paramus and Princeton and get professional, skilled design advice about your home interior from our staff of highly skilled Design Consultants – passionately known as Concepters. We pride ourselves in making modern design furniture available to the urban-minded customer. With the start of BoConcept in Denmark in 1952 there is a long tradition of creating high-quality design furniture at affordable prices. BoConcept home furnishings are created for people who love design, energy and the hip in all aspects of life. We offer customized, coordinated and affordable design. Customized because our products can be fitted to the dreams and needs of our customers. Coordinated because every little detail has been considered. Affordable because we want to spoil our customers by giving them great value.